Position：Marketing Manager III-HC

Function:  Marketing                 Family:  Commercial Marketing                                  Band:  SPB

 

Description:

A Marketing Manager is responsible for defining the marketing strategy for a geography based on market analysis, coordinating the marketing activities within a modality or segment, ensuring product pricing and defining Go To Market strategy to deliver customer satisfaction and business results. 

He/She also is responsible for leading and energizing multifunctional teams through the marketing process as well as rolling-out the marketing strategy (including training) to the sales force

 

Key responsibilities/essential functions include:

 

Strategic Marketing:

• Developing a market analysis and understanding based on Regional Marketing, Sales and Customer Demand, Industry Insight, Macro economical indicators, Healthcare trends, competitive analysis, Service needs and financial simulation

• Identifying and analyzing trends, creating long-term plans and alternative strategic scenarios to identify growth opportunities for the business

• Ensuring proper market segmentation is conducted and consequent product positioning is coherently maintained

• Be the voice of local teams to Global Upstream Marketing to ensure that product strategy addresses market needs

 

Operational Marketing – Definition of Marketing Plan:

• Customer: build a strategy for collaboration with universities and reference sites

• Competition: lead marketing intelligence processes to have up-to-date information on competitive marketing

• Company: develop overall plan for executing the strategy relative to the portfolio/ segment/ products by interacting with other GEHC businesses and/ or Care Areas,

• Support international marketing activities such as exhibitions, seminars, user group meetings

selling tools coordination…training/ education…Promotion

• CECOR process knowledge gatekeeper for marketing

• Provide feedback for the WWPP based on a clinical application vision and considering the competitive roadmap, provide necessary input for Growth Playbook

 

 

Quality Specific Goals:

 

• Aware of and comply with the GEHC Quality Manual, Quality
• Management System, Quality Management Policy, Quality Goals, andapplicable laws and regulations as they apply to this job type/position
• Complete all planned Quality & Compliance training within the defined deadlines
• Identify and report any quality or compliance concerns and take immediate corrective action as required

 

 

 

 

 

 

Required Qualifications: (outline the minimum requirements)

 

Relevant degree or professional experience (MBA or engineering degree preferred)

5+ years professional experience in B-to-B and or B-to-C Marketing

Very good technical and/ or clinical knowledge

Language proficiency in English,

Good project management skills, i.e. experience to motivate and lead multi-functional, cross-cultural project teams

Excellent communication skills on all organizational levels

Strong results-orientation

Process skills

People Management skills

High work standards: reliable, responsive and attention to detail

Demonstrates solid GE Values and Growth Traits

 

 

Preferred Qualifications:

• Experience in medical industry
• Other European languages in addition to English