Brand communication manager
Primary Responsibilities
1. Brand Guideline Management
2. Merchandising & POP Strategic Direction
3. Group Promotional & Growth incentive Programs
4. Holiday Derivative Mod Programs
5. Specialist Kitting Initiatives
6. Brand Building and Support programs
7. Coordination regarding Sponsorship opportunities
8. Asia Pacific Internet Guideline
9. Toolnet & Other Internet Communications (eroom) development and management
10. Branded Premium Strategy
11. New Product Launch Coordination
12. Editorials & PR Management
13. Creation of Group Events/Initiatives such as DIY Clubs, “How To” Booklets/DVD’s, Seminars etc that help to build DIY awareness or launch new product programs.
Competencies & Skills
1. Marketing Know-how & creativity.
2. Strong communication skills with an outgoing friendly personality.
3. A drive for results and excellent leadership skills, along with proven abilities in decision making, priority setting, planning, and customer focus.
4. Commercial savvy & awareness.
5. Ability to conduct appropriate financial analysis.
6. Demonstrated ability to work in a team environment while maintaining a leadership position.
7. Excellent written and verbal communication skills in both English & Chinese.
8. Excellent project and personal time management skills.
9. Cross-cultural Skills & understanding.
10. Strategic thinking, process management, and measurement skills.
11. Excellent communication and presentation skills are a pre-requisite for this role along with the ability to lead a wide range of projects to successful completion.
12. Multi Media presentation skills.