Brand communication manager

Primary Responsibilities

1.      Brand Guideline Management

2.      Merchandising & POP Strategic Direction

3.      Group Promotional & Growth incentive Programs

4.      Holiday Derivative Mod Programs

5.      Specialist Kitting Initiatives

6.      Brand Building and Support programs

7.      Coordination regarding Sponsorship opportunities

8.      Asia Pacific Internet Guideline

9.      Toolnet & Other Internet Communications (eroom) development and management

10.  Branded Premium Strategy

11.  New Product Launch Coordination

12.  Editorials & PR Management

13.  Creation of Group Events/Initiatives such as DIY Clubs, “How To” Booklets/DVD’s,  Seminars etc that help to build DIY awareness or launch new product programs.

Competencies & Skills

1.      Marketing Know-how & creativity.

2.      Strong communication skills with an outgoing friendly personality.

3.      A drive for results and excellent leadership skills, along with proven abilities in decision making, priority setting, planning, and customer focus.

4.      Commercial savvy & awareness.

5.      Ability to conduct appropriate financial analysis.

6.      Demonstrated ability to work in a team environment while maintaining a leadership position.

7.      Excellent written and verbal communication skills in both English & Chinese.

8.      Excellent project and personal time management skills.

9.      Cross-cultural Skills & understanding.

10.  Strategic thinking, process management, and measurement skills.

11.  Excellent communication and presentation skills are a pre-requisite for this role along with the ability to lead a wide range of projects to successful completion.

12.  Multi Media presentation skills.