Marcom and Event Specialist--某美资全球研发中心,牙科领域

Position Summary:

This role is responsible for planning, developing and executing promotional campaigns that inform the organization’s target market of the merits of purchasing its products and services.

Major Accountabilities:

  • Responsible for update and re-printing product catalogues

  • Arrange for this material to be economically published and distributed

  • Collateral may include training and selling aids, advertising copy, brochures, catalogues,display advertising, technical instructions, fact sheets, and information booklets

  • Organize and attend seminars, trade shows, industry exhibitions, and other events so that potential customers have an opportunity to learn about the organization and its products and services

  • Liaise with external vendors and agencies to ensure that their work meets the organization’s requirements, deadlines, and budget

  • Manage e-mail marketing programs, lists, imports, and permissions

  • Conduct landing page and e-mail campaign tests

  • Coordinate online sales and marketing events, such as WeChat

  • Develop and work with agency on writedigital content and maintain content publishing editorial calendar

  • Manage agency and vendor relationships to ensure any outsourced work is consistent, high quality, cost-effective, and reflects CSD branding specifications

  • Comply with Regulatory routing, documentation and archiving standards