产品经理--某欧洲知名医疗耗材公司

Key Responsibilities

· Market Research:

 Write and implement marketing plan

 Involve in concept development of the research

 Co-ordinate the logistic related to the research

 Pre-analyze the raw-data

 Complete major market research survey or project

 Identify appropriate methodology and design to yield useful results

 Keep good relationship between internal and external customers

· Product Management:

 Develop marketing/project strategy and promotion strategy, be responsible for the brand(s) development

 Build up product launch plan

 Create sales tools and new product launch files for the sales team and distributors

 Develop the new launch package, pricing strategy and branding strategy

 Build up the external/internal education Material and professional Ad

 Execute marketing launch together in key markets

 Monitor and track the market trend post-launch

 Monitor competition in the market

 Monthly update status material dissemination, market trend/feedback from sales force and fields

 Prepare sales forecasts and/or managed inventories; accurately forecasts product demand at various points in the product lifecycle

 Assist Sale team to check product claim in local tender

 Customer presentations – formal and informal including PowerPoint and / or overheads and/or use of flipcharts

· Others:

 Develop full-year marketing activities agenda

 Establish and achieved a program or project budget

 Manage promotion and/or advertising budget

 Co-ordinate the whole process of launch meeting and exhibition

 Monthly update marketing expense and budget

 Coordinate and keep close contact with HQ teams in reporting and project execution

 Complete other tasks and projects assigned by direct report and top management team

Qualifications:

· Education (Diploma, Degree and Major):

 Bachelor’s degree majored in Medical, marketing, business or related

· Working Experience:

 Minimum 4 year experience in marketing, sales or related area with more than 3 years product marketing management experience in pharmaceutical or medical device industry. .

· Professional Knowledge/Skill :

 In depth product and industry knowledge

 Implement-oriented with creative, Flexible and willing to change.

 Understanding of marketing mechanisms and able to implement them to product strategy

· Computer & Language Skill:

 Strong numeric and computer literate (including MS Office, Lotus Notes etc.)

 Fluent English communication both in verbal and written

· Competency:

 Mature ability on independent working, organizing, communication and coordination

 A good team player , initiative, excellent organization and coordination skills

 Good analytical skills and effective problem solving skills