Product Manager

Title: Product Manager

Location: Shanghai

 

Key Responsibilities:( primary deliverables of roles)

 

·         Market Research:

       Write and implement marketing plan

       Involve in concept development of the research

       Co-ordinate the logistic related to the research

       Pre-analyze the raw-data

       Complete major market research survey or project

       Identify appropriate methodology and design to yield useful results

       Keep good relationship between internal and external customers

 

·         Product Management:

       Develop marketing/project strategy and promotion strategy, be responsible for the brand(s) development

       Build up product launch plan

       Create sales tools and new product launch files for the sales team and distributors

       Develop the new launch package, pricing strategy and branding strategy

       Build up the external/internal education Material and professional Ad

       Execute marketing launch together in key markets

       Monitor and track the market trend post-launch

       Monitor competition in the market

       Monthly update status material dissemination, market trend/feedback from sales force and fields

       Prepare sales forecasts and/or managed inventories; accurately forecasts product demand at various points in the product lifecycle

       Assist Sale team to check product claim in local tender

       Customer presentations – formal and informal including PowerPoint and / or overheads and/or use of flipcharts

 

·         Others:

       Develop full-year marketing activities agenda

       Establish and achieved a program or project budget

       Manage promotion and/or advertising budget

       Co-ordinate the whole process of launch meeting and exhibition

       Monthly update marketing expense and budget

       Coordinate and keep close contact with HQ teams in reporting and project execution

      Complete other tasks and projects assigned by direct report and top management